Ath Steps up for Indian Agriculture

'Land of Farmers' fighting for survival

It was 1990s when India woke up to a spate of farmers suicides.  The first state where suicides were reported was Maharashtra. And soon enough every media house began to report similar occurrences from all corners of the country. Land of farmers started to mourn the death of agriculture. Why? The million dollar question was now hanging over our heads.

Ath Entertainment began the quest to find out the root cause behind farmers suicides and dying agriculture. After a long research process, the answer was found-pesticides and artificial fertilizers.  Through the documentary film “Keetnashak”, Ath will unveil the problem that has plagued Indian agriculture for so long. It’s a documentary strictly for the enlightenment of Indian farmers. A New Year gift!

“We struggled for so long to get to the bottom of it. Some said, it is the bank loans and some called it poor yielding. But we knew the problem is deeper.  And finally we caught the tiger by the tail”, said Pankaj Narayan.

'Jai Jawan, jai kishan'...lost in time...!

 The changing Indian economy pushed Indian farmers towards excessive use of pesticides and artificial fertilizers. Blinded by the high yielding of crops, farmers kept destroying their lands. Soon the lands lost their fertility, farmers lost their crops. The bank loans and borrowed money to buy seeds, pesticides and artificial fertilizers could no longer be paid back. Farmers could not take this pressure. Hence, suicide seemed easier.

This face has to change, but how? “keetnashak” also answers to this question. Organic farming is the only option fights this catastrophe. In fact, a certain group of farmers in the country are determined to turn the tables around. They have started using the natural fertilizers and natural pest controllers in their farms.  Farmers of ‘Hisar’, Hariyana are well aware of the dangers of using pesticides and chemicals and have turned towards natural ways.

Let’s hope “Keetnashak” will be accomplishing the mission it has ignited.  The documentary will be shown to the farmers all across the country. Let us believe that ‘Land of farmers’ will cherish it’s greenery once again. “Jai jwan, jai kishan’ will not remain a forgotten slogan.