Cinema to bring a change

For over 100 years cinema has immensely impacted Indian society. It has been an important art form, a source of popular entertainment and a powerful method for educating and entertaining citizens. As a matter of fact it is far ahead of any other media of mass communication in popularity and appeal. But this form of art, much that was once, seems to have lost its purpose. 

Vission for a positivechange.

Movies reach almost each and every nook of our society and they posses potential of mass influence. As human beings we easily fall under the spell of cinema and tend to act the way it shows. There were times, where films used to be a reflection of our society. But, sadly now they resort to showing only what is crowd-appealing, and refrain from showing reality. This brings forth an inevitable question, What should be the responsibility of young film makers?  Should they move along the path that has been laid before their feet? Or dare to take the ‘road less taken’?

It is comforting to know that young artistic minds of India have begun to realize the worth of cinema. They understand that it is high time we realize that films should not be just about logic less violence and women dancing around the trees, but a medium to generate social awareness and educating masses.  A film must begin with a need of changes, point out the flaws of our ways and then end with a hope; hope to fight those flaws.  

“If I am not able to give an entertaining film to my audiences, I fail as a director. And if I am not able to convey any message of importance, I fail as an Indian citizen. So, I am bound to make entertaining films with purpose, as I don’t intend to fail on any account.” Says writer-director Pankaj Narayan.

Camera must show reality.

But why should you spend money and time to go watch a film which talks of social changes?  After all, movies are meant for fun, not social loathing!  Why should you watch a film that doesn’t entertain? As an answer to that question producer-director Apoorva Bajaj says, “It‘s a myth that films focusing on social issues are not entertaining.  Yes, it’s not easy to accomplish a film that entertains and shows reality at the same time. But it’s not impossible”.

So, there you have it! Making an entertaining Social film might be difficult, but young directors of India must take this ‘road less taken’ to bring positive changes in our society.

Ath Steps up for Indian Agriculture

'Land of Farmers' fighting for survival

It was 1990s when India woke up to a spate of farmers suicides.  The first state where suicides were reported was Maharashtra. And soon enough every media house began to report similar occurrences from all corners of the country. Land of farmers started to mourn the death of agriculture. Why? The million dollar question was now hanging over our heads.

Ath Entertainment began the quest to find out the root cause behind farmers suicides and dying agriculture. After a long research process, the answer was found-pesticides and artificial fertilizers.  Through the documentary film “Keetnashak”, Ath will unveil the problem that has plagued Indian agriculture for so long. It’s a documentary strictly for the enlightenment of Indian farmers. A New Year gift!

“We struggled for so long to get to the bottom of it. Some said, it is the bank loans and some called it poor yielding. But we knew the problem is deeper.  And finally we caught the tiger by the tail”, said Pankaj Narayan.

'Jai Jawan, jai kishan'...lost in time...!

 The changing Indian economy pushed Indian farmers towards excessive use of pesticides and artificial fertilizers. Blinded by the high yielding of crops, farmers kept destroying their lands. Soon the lands lost their fertility, farmers lost their crops. The bank loans and borrowed money to buy seeds, pesticides and artificial fertilizers could no longer be paid back. Farmers could not take this pressure. Hence, suicide seemed easier.

This face has to change, but how? “keetnashak” also answers to this question. Organic farming is the only option fights this catastrophe. In fact, a certain group of farmers in the country are determined to turn the tables around. They have started using the natural fertilizers and natural pest controllers in their farms.  Farmers of ‘Hisar’, Hariyana are well aware of the dangers of using pesticides and chemicals and have turned towards natural ways.

Let’s hope “Keetnashak” will be accomplishing the mission it has ignited.  The documentary will be shown to the farmers all across the country. Let us believe that ‘Land of farmers’ will cherish it’s greenery once again. “Jai jwan, jai kishan’ will not remain a forgotten slogan.